Red and Blue Customers Introduction
Book Preface
Chris Peterson
In December 2020 I came across a Pew Research study that asked Biden and Trump voters if they thought the other side understood them “very well.” Just 2% of each...
Book Preface
Chris Peterson
In December 2020 I came across a Pew Research study that asked Biden and Trump voters if they thought the other side understood them “very well.” Just 2% of each...
Book Introduction
Chris Peterson
Imagine standing in the middle of Madison Square Garden with thousands of people around you. Everyone is your customer. They are waiting to hear you speak about your products. The...
Book Introduction
Chris Peterson
Imagine standing in the middle of Madison Square Garden with thousands of people around you. Everyone is your customer. They are waiting to hear you speak about your products. The...