Collection: Engagements

Thought-provoking sessions that explore business performance optimization through worldview insights.

Get a one-hour introduction or a more in-depth look using your business situation.

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  • The Drivers: Why Now

    Over the past twenty years your markets and business have divided far more clearly between libeal and conservative. The dawn of the 21st century is the dawn of red and blue markets. Understanding the changes to your market creates the imperative for exploring this topic.

  • The Differences: How Red and Blue Customers Buy Differently

    Fueling growth and efficiency means understanding the key differences and similarities between liberal and conservative businesses, markets, and customers. Explore how each group thinks differently about your business, products, communications, merchandising, store locations, and more.

  • The Roadmap: How to Apply Insights in Your Business

    The final step is turning conservative and liberal insights into ideas for your business and a plan for increasing efficiency and growth. This includes evaluating the business, products, sales channels, partners, communications, and more. There is typically little or no incremental cost to making adjustments to make significant improvements to business-market fit.

Your Guest Speaker: Chris Peterson

Chris is the Founder and CEO of Market Ideology, as well as the author of the forthcoming book, Red and Blue Customers: How Conservative and Liberal Worldviews Shape Purchase Decisions. He will take attendees through the key themes in the book, including how conservatives and liberals view companies, products, and communications differently. He has more than thirty years of experience as an entrepreneur and communications professional and has been published widely within the communications industry.