About Market Ideology

Market Ideology

Market Ideology is a research organization with a simple objective - to help businesses of all sizes grow efficiently by understanding customers from a worldview perspective. Using our insights your business can improve overall product-market fit. National businesses can ensure a neutral alignment or segment distinct strategies. Regional businesses can ensure strong market fit from location to location. Local businesses can ensure strong alignment in their communities.

We offer a range of solutions, including a free newsletter, briefings, a forthcoming book, and soon, syndicated research.

Chris Peterson, Founder & CEO

In December 2020, Chris came across a Pew Research Center study that brought to light just how different liberals and conservatives are when they think about the world around them. How can these differences not affect what people buy? From there he started exploring research and ideas that are the foundation of Market Ideology.

Chris has more than thirty years of experience as an entrepreneur and communications professional. Throughout his career, he has focused on innovative strategies for business growth. He founded and sold two digital communications firms, both based on new, emerging ways of looking at customer behavior. He has advised such companies as Microsoft, IBM, Peloton, HP, Google, Oracle, and more. He enjoys working with businesses of all sizes to develop new strategies for growth.

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