About Market Ideology

Market Ideology

Market Ideology is a media and advisory firm focused on helping businesses of any size better understand customer and market worldview as liberal and conservative. The objective is to optimize business performance while having a clear strategy for avoiding risk in a more polarized market. National brands can ensure a neutral alignment or segment distinct strategies. Regional businesses can ensure strong market fit from location to location. Local businesses can ensure strong alignment in their communities.

We offer a range of solutions, including a free newsletter, consulting, briefings, a forthcoming book, and syndicated research.

Chris Peterson, Founder

In December 2020, Chris came across a Pew Research Center study that brought to light just how different liberals and conservatives are when they think about the world around them. He asked himself, how can these differences not affect what people buy? From there, he spent thousands of hours researching the similarities and differences and developing a practical method for businesses of all sizes.

Chris draws on his more than thirty years of experience as an entrepreneur and communications professional. Throughout his career, he has focused on innovative strategies for business growth. He founded and sold two digital communications firms, both based on new, emerging ways of looking at customer behavior. He has advised such companies as Microsoft, IBM, Peloton, HP, Google, Oracle, and more. He enjoys working with businesses of all sizes to develop new strategies for growth.

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Comments from Readers:

"This is fascinating."

"Your work is super interesting . . . I am going to share this with my team!"

“We’re excited about exploring growth opportunities with our clients using this lens.”

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