Align Your Business Better to Your Market and Customers to Drive Growth

Briefings & Consulting

Explore an interactive introduction to red and blue customers with a Zoom briefing. Choose between a brief introduction or one that explores specific opportunities for your organization.

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Free Newsletter: Red and Blue Customers

You can find many of the results of our work in our free newsletter, hosted on Substack. Red and Blue Customers explores a variety of topics that relate to how conservatives and liberal customers form purchase decisions.

"This is fascninating," commented one reader.

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Book - 2023 Publication

Market Ideology founder Chris Peterson demonstrates how to drive growth and efficiency by aligning better with conservative and liberal customers. The book will be published in 2023.

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In Development: Syndicated Research

Market Ideology will publish research targeted to specific industries and other topics to enable businesses to understand better how their markets think.