Resources
Align Your Business Better to Your Market and Customers to Drive Growth
Briefings & Consulting
Explore an interactive introduction to red and blue customers with a Zoom briefing. Choose between a brief introduction or one that explores specific opportunities for your organization.
Free Newsletter: Red and Blue Customers
You can find many of the results of our work in our free newsletter, hosted on Substack. Red and Blue Customers explores a variety of topics that relate to how conservatives and liberal customers form purchase decisions.
"This is fascninating," commented one reader.
Book - 2023 Publication
Market Ideology founder Chris Peterson demonstrates how to drive growth and efficiency by aligning better with conservative and liberal customers. The book will be published in 2023.
In Development: Syndicated Research
Market Ideology will publish research targeted to specific industries and other topics to enable businesses to understand better how their markets think.