Market Ideology founder Chris Peterson demonstrates how conservatives and liberals see the world and your business differently. Discover how red and blue markets formed over the past two decades, the specific differences between the two groups that drive purchase decisions, and a roadmap for applying the insights to your business.
Learn twenty-five cognitive concepts where liberals and conservatives have distinctly different views related to your business, products, and communications. You'll learn how to create stronger product-market fit to drive growth and increase efficiency.
Included in this book are specific examples of industries and companies where red and blue customers act as distinct markets for products and services.
Subscribe to Red and Blue Customers
Receive free weekly insights on how conservative and liberal customers shop and buy. Learn the differences so you can optimize your business.
Comments from Readers:
"This is fascinating."
"Your work is super interesting . . . I am going to share this with my team!"
“We’re excited about exploring growth opportunities with our clients using this lens.”
Just fill out the email box below.