Book
2023 Publication
Market Ideology Founder Chris Peterson demonstrates how conservatives and liberals see the world and your business differently. Discover how red and blue markets formed over the past two decades, the specific differences between the two groups that drive purchase decisions, and a roadmap for applying the insights to your business.
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Recent Newsletter Issues
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What Every Business Can Learn From the Bud Ligh...
Chris PetersonWhen marketing fails, it’s crickets you typically hear chirping, not customers stampeding for the doors. Yet that’s what Bud Light executives heard after paying a trans influencer to promote their...
What Every Business Can Learn From the Bud Ligh...
Chris PetersonWhen marketing fails, it’s crickets you typically hear chirping, not customers stampeding for the doors. Yet that’s what Bud Light executives heard after paying a trans influencer to promote their...
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How the Ford F-150 Unites and Explains American...
Chris Peterson“You won’t be judged one way or another. You can come from any walk of life.” That’s how Simon Lewis thought about the Ford F-150 when considering his options. He...
How the Ford F-150 Unites and Explains American...
Chris Peterson“You won’t be judged one way or another. You can come from any walk of life.” That’s how Simon Lewis thought about the Ford F-150 when considering his options. He...
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How Market Empathies Connect Customers to Your ...
Chris PetersonThe space between your business and customer collapses when empathy kicks in. It’s when your customer has the vicarious positive experience of using your product through someone else’s eyes. But...
How Market Empathies Connect Customers to Your ...
Chris PetersonThe space between your business and customer collapses when empathy kicks in. It’s when your customer has the vicarious positive experience of using your product through someone else’s eyes. But...
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How Liberal and Conservative Statuspheres Drive...
Chris PetersonFor journalist and author Tom Wolfe, the space program and Wall Street were just vehicles for exploring what interested him most: the pursuit of status. Whether it was pilots competing...
How Liberal and Conservative Statuspheres Drive...
Chris PetersonFor journalist and author Tom Wolfe, the space program and Wall Street were just vehicles for exploring what interested him most: the pursuit of status. Whether it was pilots competing...
