Red and Blue Customer Newsletter Articles
The Visual Styles That Draw Liberal and Conserv...
Your customer’s first impression of your business is visual, connecting long before they read or hear a word. That visual impression - from your brand, products, or communications - is...
The Visual Styles That Draw Liberal and Conserv...
Your customer’s first impression of your business is visual, connecting long before they read or hear a word. That visual impression - from your brand, products, or communications - is...
Black Conservative Customers and a German Once ...
Nicholas Dreystadt was used to taking risks. In 1912, at twenty-two, he moved from Germany to the United States to work in the car business. This time, eighteen years later,...
Black Conservative Customers and a German Once ...
Nicholas Dreystadt was used to taking risks. In 1912, at twenty-two, he moved from Germany to the United States to work in the car business. This time, eighteen years later,...
The Answer for Twitter Runs Counter to Twenty Y...
What’s worked for social media for twenty years no longer works all of a sudden for Twitter. The software engine responsible for its growth - its internal algorithm for engaging...
The Answer for Twitter Runs Counter to Twenty Y...
What’s worked for social media for twenty years no longer works all of a sudden for Twitter. The software engine responsible for its growth - its internal algorithm for engaging...
Why Target Has Pride Month Backlash and Walmart...
On Tuesday, May 23rd, Target announced it was pulling some LGBTQ merchandise from stores following conservative customer backlash and threats made to employees. Target then moved Pride Month merchandise from...
Why Target Has Pride Month Backlash and Walmart...
On Tuesday, May 23rd, Target announced it was pulling some LGBTQ merchandise from stores following conservative customer backlash and threats made to employees. Target then moved Pride Month merchandise from...
The Promise Of Certainty Resonates More With Ha...
Fear, Uncertainty, and Doubt (FUD) are well-known purchase motivators. They paint negative emotions customers want to resolve with your products. Less known is how these emotions play differently with liberal...
The Promise Of Certainty Resonates More With Ha...
Fear, Uncertainty, and Doubt (FUD) are well-known purchase motivators. They paint negative emotions customers want to resolve with your products. Less known is how these emotions play differently with liberal...
What Every Business Can Learn From the Bud Ligh...
When marketing fails, it’s crickets you typically hear chirping, not customers stampeding for the doors. Yet that’s what Bud Light executives heard after paying a trans influencer to promote their...
What Every Business Can Learn From the Bud Ligh...
When marketing fails, it’s crickets you typically hear chirping, not customers stampeding for the doors. Yet that’s what Bud Light executives heard after paying a trans influencer to promote their...
How the Ford F-150 Unites and Explains American...
“You won’t be judged one way or another. You can come from any walk of life.” That’s how Simon Lewis thought about the Ford F-150 when considering his options. He...
How the Ford F-150 Unites and Explains American...
“You won’t be judged one way or another. You can come from any walk of life.” That’s how Simon Lewis thought about the Ford F-150 when considering his options. He...
How Market Empathies Connect Customers to Your ...
The space between your business and customer collapses when empathy kicks in. It’s when your customer has the vicarious positive experience of using your product through someone else’s eyes. But...
How Market Empathies Connect Customers to Your ...
The space between your business and customer collapses when empathy kicks in. It’s when your customer has the vicarious positive experience of using your product through someone else’s eyes. But...
How Liberal and Conservative Statuspheres Drive...
For journalist and author Tom Wolfe, the space program and Wall Street were just vehicles for exploring what interested him most: the pursuit of status. Whether it was pilots competing...
How Liberal and Conservative Statuspheres Drive...
For journalist and author Tom Wolfe, the space program and Wall Street were just vehicles for exploring what interested him most: the pursuit of status. Whether it was pilots competing...
When Liberal Customers Turn Conservative
Events cause customers to switch worldviews within a matter of minutes. The effect is mostly temporary, but it represents a significant mindset change that your business can understand to stay...
When Liberal Customers Turn Conservative
Events cause customers to switch worldviews within a matter of minutes. The effect is mostly temporary, but it represents a significant mindset change that your business can understand to stay...
How Red and Blue Customers Explore Products
Every product or service takes a customer on a journey to varying degrees. It’s a journey to meet a need or desire, and your product is the potential ticket. Insurance...
How Red and Blue Customers Explore Products
Every product or service takes a customer on a journey to varying degrees. It’s a journey to meet a need or desire, and your product is the potential ticket. Insurance...
McDonald's Celebrity Meals: Five Market Worldvi...
The blowback from some McDonald’s franchise owners was swift. According to reporting in The Wall Street Journal and Fortune, the new celebrity meal featuring hip hop stars Cardi B and Offset violated the...
McDonald's Celebrity Meals: Five Market Worldvi...
The blowback from some McDonald’s franchise owners was swift. According to reporting in The Wall Street Journal and Fortune, the new celebrity meal featuring hip hop stars Cardi B and Offset violated the...
How Motivated Reasoning Creates a Press Secreta...
We have many reasons customers should buy from us: Our products are better, cheaper, more innovative, or deliver something unique. Yet customers don’t use much rationale until after they make...
How Motivated Reasoning Creates a Press Secreta...
We have many reasons customers should buy from us: Our products are better, cheaper, more innovative, or deliver something unique. Yet customers don’t use much rationale until after they make...
What It Takes To Win For Your Liberal and Conse...
Your products and services enable your customers to win in some shape or form, but how? Sure, you offer something unique that solves a problem for a particular market, but...
What It Takes To Win For Your Liberal and Conse...
Your products and services enable your customers to win in some shape or form, but how? Sure, you offer something unique that solves a problem for a particular market, but...
The Most Liberal, Conservative, and Unifying Su...
The Super Bowl brings together an enormous audience equally divided between liberal and conservative customers. Football and baseball are unique that way - there is an even split of viewers between the...
The Most Liberal, Conservative, and Unifying Su...
The Super Bowl brings together an enormous audience equally divided between liberal and conservative customers. Football and baseball are unique that way - there is an even split of viewers between the...
What Influences Red and Blue Customers to Buy
You do everything you can to sell a product, yet your success is largely in the hands of other people. What your customer hears from friends, family, neighbors, experts, online...
What Influences Red and Blue Customers to Buy
You do everything you can to sell a product, yet your success is largely in the hands of other people. What your customer hears from friends, family, neighbors, experts, online...
How Founder Worldview Drives Business Results
A founder may never utter a single political statement at work, yet their worldview as liberal or conservative will permeate the organization. If a business were a living, breathing thing,...
How Founder Worldview Drives Business Results
A founder may never utter a single political statement at work, yet their worldview as liberal or conservative will permeate the organization. If a business were a living, breathing thing,...
How Liberal and Conservative Customers See Them...
How do customers see themselves, and what do they want others to believe? Brands and products can reinforce a customer’s self-image or work in a contrary manner, depending on the...
How Liberal and Conservative Customers See Them...
How do customers see themselves, and what do they want others to believe? Brands and products can reinforce a customer’s self-image or work in a contrary manner, depending on the...
How Liberal and Conservative Customers Think Ab...
The following post is a significant update to an earlier post. Liberal and conservative customer perception of the future is now considered a cornerstone attribute among the differences and similarities...
How Liberal and Conservative Customers Think Ab...
The following post is a significant update to an earlier post. Liberal and conservative customer perception of the future is now considered a cornerstone attribute among the differences and similarities...
Tesla Lurches Toward Lexus
Elon Musk sure is trying to turn Tesla into something different in the minds of his customers. He may be doing it at the perfect time. The news about Musk...
Tesla Lurches Toward Lexus
Elon Musk sure is trying to turn Tesla into something different in the minds of his customers. He may be doing it at the perfect time. The news about Musk...
Ecommerce Companies Need Conservative Customers...
2022 was a brutal year for the broader ecommerce market, and 2023 looks mixed at best. In-person retail surged 10.2% in early 2022 as pandemic restrictions eased and customers got...
Ecommerce Companies Need Conservative Customers...
2022 was a brutal year for the broader ecommerce market, and 2023 looks mixed at best. In-person retail surged 10.2% in early 2022 as pandemic restrictions eased and customers got...
How Red and Blue Markets Unite for Massive Success
Happy Holidays. What better time to focus on what unites conservative and liberal customers? Uniting the two groups, after all, creates the largest possible market for your products. Unity unlocks...
How Red and Blue Markets Unite for Massive Success
Happy Holidays. What better time to focus on what unites conservative and liberal customers? Uniting the two groups, after all, creates the largest possible market for your products. Unity unlocks...
Gen Z Is About to Disrupt Business - Or Not
Gen Z - loosely defined as those between thirteen and twenty-five years old- garners much media attention. After all, businesses must prepare as this generation enters the workforce and increases...
Gen Z Is About to Disrupt Business - Or Not
Gen Z - loosely defined as those between thirteen and twenty-five years old- garners much media attention. After all, businesses must prepare as this generation enters the workforce and increases...
Summary: How Polarization Reveals New Market In...
Polarization between conservatives and liberals is everywhere, including in your markets. While polarization drives a fair amount of negative news, it also reveals market distinctions businesses can leverage for growth...
Summary: How Polarization Reveals New Market In...
Polarization between conservatives and liberals is everywhere, including in your markets. While polarization drives a fair amount of negative news, it also reveals market distinctions businesses can leverage for growth...