Red and Blue Customer Newsletter Articles
McDonald's Celebrity Meals: Five Market Worldvi...
The blowback from some McDonald’s franchise owners was swift. According to reporting in The Wall Street Journal and Fortune, the new celebrity meal featuring hip hop stars Cardi B and Offset violated the...
McDonald's Celebrity Meals: Five Market Worldvi...
The blowback from some McDonald’s franchise owners was swift. According to reporting in The Wall Street Journal and Fortune, the new celebrity meal featuring hip hop stars Cardi B and Offset violated the...
How Motivated Reasoning Creates a Press Secreta...
We have many reasons customers should buy from us: Our products are better, cheaper, more innovative, or deliver something unique. Yet customers don’t use much rationale until after they make...
How Motivated Reasoning Creates a Press Secreta...
We have many reasons customers should buy from us: Our products are better, cheaper, more innovative, or deliver something unique. Yet customers don’t use much rationale until after they make...
What It Takes To Win For Your Liberal and Conse...
Your products and services enable your customers to win in some shape or form, but how? Sure, you offer something unique that solves a problem for a particular market, but...
What It Takes To Win For Your Liberal and Conse...
Your products and services enable your customers to win in some shape or form, but how? Sure, you offer something unique that solves a problem for a particular market, but...
The Most Liberal, Conservative, and Unifying Su...
The Super Bowl brings together an enormous audience equally divided between liberal and conservative customers. Football and baseball are unique that way - there is an even split of viewers between the...
The Most Liberal, Conservative, and Unifying Su...
The Super Bowl brings together an enormous audience equally divided between liberal and conservative customers. Football and baseball are unique that way - there is an even split of viewers between the...
What Influences Red and Blue Customers to Buy
You do everything you can to sell a product, yet your success is largely in the hands of other people. What your customer hears from friends, family, neighbors, experts, online...
What Influences Red and Blue Customers to Buy
You do everything you can to sell a product, yet your success is largely in the hands of other people. What your customer hears from friends, family, neighbors, experts, online...
How Founder Worldview Drives Business Results
A founder may never utter a single political statement at work, yet their worldview as liberal or conservative will permeate the organization. If a business were a living, breathing thing,...
How Founder Worldview Drives Business Results
A founder may never utter a single political statement at work, yet their worldview as liberal or conservative will permeate the organization. If a business were a living, breathing thing,...
How Liberal and Conservative Customers See Them...
How do customers see themselves, and what do they want others to believe? Brands and products can reinforce a customer’s self-image or work in a contrary manner, depending on the...
How Liberal and Conservative Customers See Them...
How do customers see themselves, and what do they want others to believe? Brands and products can reinforce a customer’s self-image or work in a contrary manner, depending on the...
How Liberal and Conservative Customers Think Ab...
The following post is a significant update to an earlier post. Liberal and conservative customer perception of the future is now considered a cornerstone attribute among the differences and similarities...
How Liberal and Conservative Customers Think Ab...
The following post is a significant update to an earlier post. Liberal and conservative customer perception of the future is now considered a cornerstone attribute among the differences and similarities...
Tesla Lurches Toward Lexus
Elon Musk sure is trying to turn Tesla into something different in the minds of his customers. He may be doing it at the perfect time. The news about Musk...
Tesla Lurches Toward Lexus
Elon Musk sure is trying to turn Tesla into something different in the minds of his customers. He may be doing it at the perfect time. The news about Musk...
Ecommerce Companies Need Conservative Customers...
2022 was a brutal year for the broader ecommerce market, and 2023 looks mixed at best. In-person retail surged 10.2% in early 2022 as pandemic restrictions eased and customers got...
Ecommerce Companies Need Conservative Customers...
2022 was a brutal year for the broader ecommerce market, and 2023 looks mixed at best. In-person retail surged 10.2% in early 2022 as pandemic restrictions eased and customers got...
How Red and Blue Markets Unite for Massive Success
Happy Holidays. What better time to focus on what unites conservative and liberal customers? Uniting the two groups, after all, creates the largest possible market for your products. Unity unlocks...
How Red and Blue Markets Unite for Massive Success
Happy Holidays. What better time to focus on what unites conservative and liberal customers? Uniting the two groups, after all, creates the largest possible market for your products. Unity unlocks...
Gen Z Is About to Disrupt Business - Or Not
Gen Z - loosely defined as those between thirteen and twenty-five years old- garners much media attention. After all, businesses must prepare as this generation enters the workforce and increases...
Gen Z Is About to Disrupt Business - Or Not
Gen Z - loosely defined as those between thirteen and twenty-five years old- garners much media attention. After all, businesses must prepare as this generation enters the workforce and increases...
Summary: How Polarization Reveals New Market In...
Polarization between conservatives and liberals is everywhere, including in your markets. While polarization drives a fair amount of negative news, it also reveals market distinctions businesses can leverage for growth...
Summary: How Polarization Reveals New Market In...
Polarization between conservatives and liberals is everywhere, including in your markets. While polarization drives a fair amount of negative news, it also reveals market distinctions businesses can leverage for growth...
Customer Attribute: Change Boundaries
“Conservatives don’t like change.” You’ve heard it a million times. But what does this mean? Given that every product promises some level of change in a customer’s life, we need...
Customer Attribute: Change Boundaries
“Conservatives don’t like change.” You’ve heard it a million times. But what does this mean? Given that every product promises some level of change in a customer’s life, we need...
Customer Attribute: Self-Moderation
Customers look at your product with a simple question - “can I see myself with this?” When the answer is an easy “yes,” your business fits into a customer’s world...
Customer Attribute: Self-Moderation
Customers look at your product with a simple question - “can I see myself with this?” When the answer is an easy “yes,” your business fits into a customer’s world...
Where Red and Blue Customers Agree: Baseball an...
Conservative and liberal customers love sports, which means businesses love sports advertising, celebrities, endorsements, and sponsorships. According to new research by Morning Consult, the two fan favorites are NFL and...
Where Red and Blue Customers Agree: Baseball an...
Conservative and liberal customers love sports, which means businesses love sports advertising, celebrities, endorsements, and sponsorships. According to new research by Morning Consult, the two fan favorites are NFL and...
Customer Attribute: Thought Styles
A customer is looking at a pair of shoes on your website. What are they thinking? What’s going through their head? What will make it easier for them to click...
Customer Attribute: Thought Styles
A customer is looking at a pair of shoes on your website. What are they thinking? What’s going through their head? What will make it easier for them to click...
Customer Attribute: Success
Everyone wants to be successful, but what does success mean? A strict definition of success is the achievement of a desirable goal. But what’s the desirable goal? As it turns...
Customer Attribute: Success
Everyone wants to be successful, but what does success mean? A strict definition of success is the achievement of a desirable goal. But what’s the desirable goal? As it turns...
Optimizing to Customer Worldview is Competitive...
Quick paths to efficient growth are hard to come by. Knowing and acting on customer worldview may be one of them. Oh, and your competition will likely not pursue it...
Optimizing to Customer Worldview is Competitive...
Quick paths to efficient growth are hard to come by. Knowing and acting on customer worldview may be one of them. Oh, and your competition will likely not pursue it...
Revisiting Vacuum Cleaners: Postmodernism and M...
I was wrong about a British vacuum cleaner. I judged its looks too quickly and made false assumptions. It had a story to tell. The story is about the possibility...
Revisiting Vacuum Cleaners: Postmodernism and M...
I was wrong about a British vacuum cleaner. I judged its looks too quickly and made false assumptions. It had a story to tell. The story is about the possibility...
Are Red and Blue Markets the Same Size?
Are there more liberal or conservative customers in the United States? Are all customers liberal or conservative? What about moderates, independents, and centrists? The United States is almost evenly split...
Are Red and Blue Markets the Same Size?
Are there more liberal or conservative customers in the United States? Are all customers liberal or conservative? What about moderates, independents, and centrists? The United States is almost evenly split...
A Framework for Market Worldview Alignment and ...
Aligning your business to your market’s worldview costs very little because there’s nothing to buy, no people to hire, no new products to develop. You adjust what you have today...
A Framework for Market Worldview Alignment and ...
Aligning your business to your market’s worldview costs very little because there’s nothing to buy, no people to hire, no new products to develop. You adjust what you have today...
How Red and Blue Product Design Shapes a Market
Every product makes a first impression, whether it’s a car, software, or spice container. Customer worldview shapes that impression because product design reflects social truths, which are distinct between liberal...
How Red and Blue Product Design Shapes a Market
Every product makes a first impression, whether it’s a car, software, or spice container. Customer worldview shapes that impression because product design reflects social truths, which are distinct between liberal...
Why Red and Blue Customers Buy Different Stuff:...
Conservative and liberal customers align with different brands, buy different products, and consume different media. The different choices are clear. What’s not clear is the “why.” Why is Target the...
Why Red and Blue Customers Buy Different Stuff:...
Conservative and liberal customers align with different brands, buy different products, and consume different media. The different choices are clear. What’s not clear is the “why.” Why is Target the...