Liberal and Conservative Customers See Brands, Products, and Communications Differently
Your customers are likely more liberal or conservative, shaping how they see your products fit into their worldview. Market Ideology helps you align your business to accelerate growth and efficiency, all without any politics.
Worldview Optimization System Drives Growth by Aligning Your Business To Market Worldview
Now you can better align your business with how your market thinks and sees the world to uncover new, low-cost growth strategies. Market Ideology helps you identify and optimize worldview alignment using a data-driven, research-backed system.
Build your brand faster, lower customer acquisition costs, and increase customer value
When you align your business with how your market sees the world, your business resonates better with your market, your profucts have stronger fit. and customers come back more often.
Learn how looking at customer and market worldview can drive efficient growth for your organization with an introductory session or alignment analysis.
Explore Insights in Our Free Newsletter: Red and Blue Customers
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Customer Attribute: Change Boundaries
Chris Peterson“Conservatives don’t like change.” You’ve heard it a million times. But what does this mean? Given that every product promises some level of change in a customer’s life, we need...
Customer Attribute: Change Boundaries
Chris Peterson“Conservatives don’t like change.” You’ve heard it a million times. But what does this mean? Given that every product promises some level of change in a customer’s life, we need...
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Customer Attribute: Self-Control vs. Self-Expre...
Chris PetersonCustomers look at your product with a simple question - “can I see myself with this?” When the answer is an easy “yes,” your business fits into a customer’s world...
Customer Attribute: Self-Control vs. Self-Expre...
Chris PetersonCustomers look at your product with a simple question - “can I see myself with this?” When the answer is an easy “yes,” your business fits into a customer’s world...
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Where Red and Blue Customers Agree: Baseball an...
Chris PetersonConservative and liberal customers love sports, which means businesses love sports advertising, celebrities, endorsements, and sponsorships. According to new research by Morning Consult, the two fan favorites are NFL and...
Where Red and Blue Customers Agree: Baseball an...
Chris PetersonConservative and liberal customers love sports, which means businesses love sports advertising, celebrities, endorsements, and sponsorships. According to new research by Morning Consult, the two fan favorites are NFL and...
