Liberal and Conservative Customers See Your Business Differently
The odds are your business is more aligned with either conservative or liberal customers. Each group sees your company, products, merchandising, and communications differently. Market Ideology helps you align your business to customer worldview to accelerate growth and efficiency.
market worldview
What your market believes to be true with regard businesses, products, brands, merchandising, and communications. Conservative and liberal customers have distinct worldviews that may or may not align with how your business projects itself onto the market. Alignment is a source of efficiency and growth.
Liberal and Conservative Customers Consume Different Media
Conservative and liberal customers see the world differently, driving different choices. This includes where they live, what entertainment they watch, and how they perceive businesses, products, and communications. Market Ideology helps you understand these differences so you know what each group wants - to lower customer acquisistion costs and increase customer value.
market culture
The manifestation of a market's worldview - how customers create their worlds with products and services to reflect their worldview. Ensure your products fit into their vision.
Liberal and Conservative Customers Buy Different Products
Liberal and conservative customers buy different products in just about every category. Your market skews one way or the other. Without strong alignment there is reduced efficiency, fewer sales, and lower customer value. Market Ideology helps you align to your markets to fuel growth.
How to Work with Market Ideology
Market Ideology is a market research firm dedicated to helping you understand how to optimize your business to customer worldview.
Market Ideology Helps Improve Business Performance in Three Steps
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1. Know the Drivers
Over the past twenty years the division in your market between liberals and conservatives has become far more clear. Digital culture has brought worldview to the surface in a manner where your market can now be considered liberal and conservative. Understanding this change is imperative for business growth.
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2. Explore the Differences
Fueling growth and efficiency means understanding the key differences and similarities between conservative and liberal customer markets. The differences inform business strategy, product development, communications, merchandising and more.
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3. Create the Roadmap
Turn conservative and liberal market insights into growth and efficiency with a clear roadmap for alignment. This includes evaluating your market, current customers, products, sales channels, partners, communications, and more. There is typically no incremental cost to making adjustments in order to create stronger alignment.
Red and Blue Customers Newsletter
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Red and Blue Customer Attribute: Success
Chris PetersonEveryone wants to be successful, but what does success mean? A strict definition of success is the achievement of a desirable goal. But what’s the desirable goal? As it turns...
Red and Blue Customer Attribute: Success
Chris PetersonEveryone wants to be successful, but what does success mean? A strict definition of success is the achievement of a desirable goal. But what’s the desirable goal? As it turns...
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Optimizing to Customer Worldview is Competitive...
Chris PetersonQuick paths to efficient growth are hard to come by. Knowing and acting on customer worldview may be one of them. Oh, and your competition will likely not pursue it...
Optimizing to Customer Worldview is Competitive...
Chris PetersonQuick paths to efficient growth are hard to come by. Knowing and acting on customer worldview may be one of them. Oh, and your competition will likely not pursue it...
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Revisiting Vacuum Cleaners: Postmodernism and M...
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Revisiting Vacuum Cleaners: Postmodernism and M...
Chris PetersonI was wrong about a British vacuum cleaner. I judged its looks too quickly and made false assumptions. It had a story to tell. The story is about the possibility...
