"This is provocative and incredibly practical."
Pam Radford, Senior Director, Global Marketing
"Super interesting - a new and predictive way to understand customers."
Mark Staples, Editorial Director
McKinsey & Company
"I can't look at advertising the same way anymore."
Kyle Eckhart, SVP Growth
Rain the Growth Agency
"I can't believe no one has looked at this topic before. It's hiding in plain sight."
Thierry Zamora, Growth Strategy Consultant
(PayPal, Twitter, GoPro, EA)
"Fills a fascinating gap in how clients should understand their audiences."
Steve Middleton, Director of Strategy
"I've looked at customer and market insights for decades and have not seen anything this powerful. Liberal and conservative customers largely align with different brands, consume different media, and buy different products - yet we, as business people, don't look at this because it feels like politics.
By focusing on the worldview - how the two groups see the world, what their values are, and what they believe to be true - you can tap into powerful new insights to drive growth. It's about themes and mindset, not politics. I'll show you how."
Chris Peterson, author of Red and Blue Customers
Worldview Optimization Framework Powers Growth From New Market Insights
Now you can better align your business with how your market thinks and sees the world to uncover new, low-cost growth strategies. Market Ideology helps you identify and optimize worldview alignment using a data-driven, research-backed system.
Build your brand faster, lower customer acquisition costs, and increase customer value
When you align your business with how your market sees the world, your business resonates better with your market, your profucts have stronger fit. and customers come back more often.
Subscribe to Red and Blue Customers Newsletter
Receive free weekly insights on how conservative and liberal customers shop and buy. Learn the differences so you can optimize your business.