2023 Publication

Market Ideology founder Chris Peterson takes readers through the compelling reasons for considering red and blue customers. This includes why the dawn of the 21st century is the dawn of red and blue customers, how each group perceives companies, products, and communications differently, and how to develop a roadmap for improving business performance.

There is opportunity for your business to participate in this book by being cited as an example. We are building a set of interesting examples of companies that have red and/or blue customers and bring to life differences and similarities of these two markets.

If you have interest in exploring how your company might participate, please use our contact form. Any mention of your company in the book will be approved by your organization.

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