FAQ

Market Ideology is a market research organization focused on insights into conservative and liberal worldviews of businesses, customers, and markets. Our research is delivered through our newsletter, book, briefings, and reports.

No - in fact the opposite is true. By studying your business and customers through conservative and liberal worldview lenses, our customers gain a greater understanding of beliefs and values of both sides. The problem today is that conservatives and liberals largely engage only within their respective groups and the "other side" becomes a mystery. Market Ideology brings together insights from both sides so our customers can better understand both sides, including the "other side."

Worldview - either conservative or liberal - acts as a background filter for how businesses and customers see the world and how they want to be seen in it. Worldview colors purchase decisions as customers evaluate products and assemble the world around them. It's a profound way of understanding how your customers think about what they believe to be true and how your products fit in.

Over the past twenty years, the United States - and your market - have divided more between liberal and conservative. Digitization of American culture has driven stark divisions in how customers consume media, think about brands, and buy different products. As a result, your markets are far more clear from a liberal and conservative worldview perspective. Your business may or may not align with who is buying your products, creating market inefficiency that leads to higher costs and slower growth.

Yes. Conservative and liberal worldviews shape how your customers see the world and how they want to be seen. Your business, products, and communications may or may not align very well with your best market.

There are three steps to stronger alignment, efficiencies, and growth. The first step is understanding the drivers in conservative and liberal market formation. The second step is understanding the differences in how conservatives and liberals see the world in the context of business, products, and communications. The third step is creating a roadmap unique to your business to evolve toward stronger market fit to improve efficiency and growth. You can learn more about all of these steps in speaking engagements, the book, and with our newsletter.

Take a look at some of the topics covered in the free newsletter. If these essays address topics of interest to you, then consider an introductory briefing. This session will give a team or company the essence of the drivers, differences, and roadmap. Based on this presentation, your business may decide to move ahead with ideas or not. You can move ahead with your own roadmap or we can help you get started with a more customized engagement. Regardless, it's a thought-provoking topic that will engage everyone - and at the same time give everyone a stronger appreciation of different perspectives.