Red and Blue Book

2023 Publication

Market Ideology founder Chris Peterson demonstrates how conservatives and liberals see the world and your business differently. Discover how red and blue markets formed over the past two decades, the specific differences between the two groups that drive purchase decisions, and a roadmap for applying the insights to your business.

Learn twenty-five cognitive concepts where liberals and conservatives have distinctly different views related to your business, products, and communications. You'll learn how to create stronger product-market fit to drive growth and increase efficiency.

Included in this book are specific examples of industries and companies where red and blue customers act as distinct markets for products and services.

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