Red and Blue Customer Newsletter Articles
How Red and Blue Markets Unite for Massive Success
Happy Holidays. What better time to focus on what unites conservative and liberal customers? Uniting the two groups, after all, creates the largest possible market for your products. Unity unlocks...
How Red and Blue Markets Unite for Massive Success
Happy Holidays. What better time to focus on what unites conservative and liberal customers? Uniting the two groups, after all, creates the largest possible market for your products. Unity unlocks...
Gen Z Is About to Disrupt Business - Or Not
Gen Z - loosely defined as those between thirteen and twenty-five years old- garners much media attention. After all, businesses must prepare as this generation enters the workforce and increases...
Gen Z Is About to Disrupt Business - Or Not
Gen Z - loosely defined as those between thirteen and twenty-five years old- garners much media attention. After all, businesses must prepare as this generation enters the workforce and increases...
Summary: How Polarization Reveals New Market In...
Polarization between conservatives and liberals is everywhere, including in your markets. While polarization drives a fair amount of negative news, it also reveals market distinctions businesses can leverage for growth...
Summary: How Polarization Reveals New Market In...
Polarization between conservatives and liberals is everywhere, including in your markets. While polarization drives a fair amount of negative news, it also reveals market distinctions businesses can leverage for growth...
Customer Attribute: Change Boundaries
“Conservatives don’t like change.” You’ve heard it a million times. But what does this mean? Given that every product promises some level of change in a customer’s life, we need...
Customer Attribute: Change Boundaries
“Conservatives don’t like change.” You’ve heard it a million times. But what does this mean? Given that every product promises some level of change in a customer’s life, we need...
Customer Attribute: Self-Moderation
Customers look at your product with a simple question - “can I see myself with this?” When the answer is an easy “yes,” your business fits into a customer’s world...
Customer Attribute: Self-Moderation
Customers look at your product with a simple question - “can I see myself with this?” When the answer is an easy “yes,” your business fits into a customer’s world...
Where Red and Blue Customers Agree: Baseball an...
Conservative and liberal customers love sports, which means businesses love sports advertising, celebrities, endorsements, and sponsorships. According to new research by Morning Consult, the two fan favorites are NFL and...
Where Red and Blue Customers Agree: Baseball an...
Conservative and liberal customers love sports, which means businesses love sports advertising, celebrities, endorsements, and sponsorships. According to new research by Morning Consult, the two fan favorites are NFL and...
Customer Attribute: Thought Styles
A customer is looking at a pair of shoes on your website. What are they thinking? What’s going through their head? What will make it easier for them to click...
Customer Attribute: Thought Styles
A customer is looking at a pair of shoes on your website. What are they thinking? What’s going through their head? What will make it easier for them to click...
Customer Attribute: Success
Everyone wants to be successful, but what does success mean? A strict definition of success is the achievement of a desirable goal. But what’s the desirable goal? As it turns...
Customer Attribute: Success
Everyone wants to be successful, but what does success mean? A strict definition of success is the achievement of a desirable goal. But what’s the desirable goal? As it turns...
Optimizing to Customer Worldview is Competitive...
Quick paths to efficient growth are hard to come by. Knowing and acting on customer worldview may be one of them. Oh, and your competition will likely not pursue it...
Optimizing to Customer Worldview is Competitive...
Quick paths to efficient growth are hard to come by. Knowing and acting on customer worldview may be one of them. Oh, and your competition will likely not pursue it...
Revisiting Vacuum Cleaners: Postmodernism and M...
I was wrong about a British vacuum cleaner. I judged its looks too quickly and made false assumptions. It had a story to tell. The story is about the possibility...
Revisiting Vacuum Cleaners: Postmodernism and M...
I was wrong about a British vacuum cleaner. I judged its looks too quickly and made false assumptions. It had a story to tell. The story is about the possibility...
Are Red and Blue Markets the Same Size?
Are there more liberal or conservative customers in the United States? Are all customers liberal or conservative? What about moderates, independents, and centrists? The United States is almost evenly split...
Are Red and Blue Markets the Same Size?
Are there more liberal or conservative customers in the United States? Are all customers liberal or conservative? What about moderates, independents, and centrists? The United States is almost evenly split...
A Framework for Market Worldview Alignment and ...
Aligning your business to your market’s worldview costs very little because there’s nothing to buy, no people to hire, no new products to develop. You adjust what you have today...
A Framework for Market Worldview Alignment and ...
Aligning your business to your market’s worldview costs very little because there’s nothing to buy, no people to hire, no new products to develop. You adjust what you have today...
How Red and Blue Product Design Shapes a Market
Every product makes a first impression, whether it’s a car, software, or spice container. Customer worldview shapes that impression because product design reflects social truths, which are distinct between liberal...
How Red and Blue Product Design Shapes a Market
Every product makes a first impression, whether it’s a car, software, or spice container. Customer worldview shapes that impression because product design reflects social truths, which are distinct between liberal...
Why Red and Blue Customers Buy Different Stuff:...
Conservative and liberal customers align with different brands, buy different products, and consume different media. The different choices are clear. What’s not clear is the “why.” Why is Target the...
Why Red and Blue Customers Buy Different Stuff:...
Conservative and liberal customers align with different brands, buy different products, and consume different media. The different choices are clear. What’s not clear is the “why.” Why is Target the...
Red vs. Blue Markets: WeatherTech and Apartment...
Businesses reap rewards or limit growth when they align with liberal or conservative customer markets. Sometimes the alignment happens inadvertently - leadership projects their worldview on the market, for better...
Red vs. Blue Markets: WeatherTech and Apartment...
Businesses reap rewards or limit growth when they align with liberal or conservative customer markets. Sometimes the alignment happens inadvertently - leadership projects their worldview on the market, for better...
Red and Blue TV: Two Mediaspheres, Seven Takeaways
Liberals and conservatives live in parallel universes, creating parallel markets, including the TV shows they watch. Their choices reflect how they see the world, and the entertainment taps into each...
Red and Blue TV: Two Mediaspheres, Seven Takeaways
Liberals and conservatives live in parallel universes, creating parallel markets, including the TV shows they watch. Their choices reflect how they see the world, and the entertainment taps into each...
When Being Normal Slows Business Growth
We think of ourselves as normal, yet everyone else seems to do things differently. At an airport, we may glance across the terminal and notice someone and think, “how odd.”...
When Being Normal Slows Business Growth
We think of ourselves as normal, yet everyone else seems to do things differently. At an airport, we may glance across the terminal and notice someone and think, “how odd.”...
New Pew Research Reveals Market Force for Posit...
55% of Journalists look out of touch all of a sudden. That’s the percentage who don’t think it’s necessary to cover both sides of a story equally, according to a...
New Pew Research Reveals Market Force for Posit...
55% of Journalists look out of touch all of a sudden. That’s the percentage who don’t think it’s necessary to cover both sides of a story equally, according to a...
Cable News Discovers Profits and Pitfalls of Re...
It’s hard to imagine Fox News fixture Tucker Carlson on CNN. Yet that’s where he spent five years of his career between 2000 and 2005. He then switched to MSNBC,...
Cable News Discovers Profits and Pitfalls of Re...
It’s hard to imagine Fox News fixture Tucker Carlson on CNN. Yet that’s where he spent five years of his career between 2000 and 2005. He then switched to MSNBC,...
Red and Blue Brands: New Harris Data, Seven Tak...
Liberal and conservative customers value brands differently, according to new Harris-Axios poll data. The stark differences in the rankings reveal that, more often than not, there are two markets with...
Red and Blue Brands: New Harris Data, Seven Tak...
Liberal and conservative customers value brands differently, according to new Harris-Axios poll data. The stark differences in the rankings reveal that, more often than not, there are two markets with...
The Award Shows Have a Year 2000 Problem
Almost 4 million people watched the Tony Awards this Sunday, a 40% increase from last year. Yet that viewership level is less than half of what the show consistently achieved...
The Award Shows Have a Year 2000 Problem
Almost 4 million people watched the Tony Awards this Sunday, a 40% increase from last year. Yet that viewership level is less than half of what the show consistently achieved...
Red and Blue Customer Growth Part III: Crypto E...
Now let’s examine three specific companies to understand how to use a conservative and liberal worldview framework to create stronger alignment between a business and its customers. Coinbase, FTX, and...
Red and Blue Customer Growth Part III: Crypto E...
Now let’s examine three specific companies to understand how to use a conservative and liberal worldview framework to create stronger alignment between a business and its customers. Coinbase, FTX, and...
Red and Blue Customer Growth Part II: The Futur...
In Part I of this series, I outlined how customer worldview represents the highest level of customer insight. Now let’s examine how differences in customer worldview come to life with...
Red and Blue Customer Growth Part II: The Futur...
In Part I of this series, I outlined how customer worldview represents the highest level of customer insight. Now let’s examine how differences in customer worldview come to life with...
Red and Blue Customer Growth Part I: Introduction
We avoid talking about customers as conservative or liberal because it feels like politics and politics is divisive. Same with religion. We study who customers are, what attitudes they might...
Red and Blue Customer Growth Part I: Introduction
We avoid talking about customers as conservative or liberal because it feels like politics and politics is divisive. Same with religion. We study who customers are, what attitudes they might...