Red and Blue Customer Newsletter Articles
Red and Blue Customer Growth Part III: Crypto E...
Now let’s examine three specific companies to understand how to use a conservative and liberal worldview framework to create stronger alignment between a business and its customers. Coinbase, FTX, and...
Red and Blue Customer Growth Part III: Crypto E...
Now let’s examine three specific companies to understand how to use a conservative and liberal worldview framework to create stronger alignment between a business and its customers. Coinbase, FTX, and...
Red and Blue Customer Growth Part II: The Futur...
In Part I of this series, I outlined how customer worldview represents the highest level of customer insight. Now let’s examine how differences in customer worldview come to life with...
Red and Blue Customer Growth Part II: The Futur...
In Part I of this series, I outlined how customer worldview represents the highest level of customer insight. Now let’s examine how differences in customer worldview come to life with...
Red and Blue Customer Growth Part I: Introduction
We avoid talking about customers as conservative or liberal because it feels like politics and politics is divisive. Same with religion. We study who customers are, what attitudes they might...
Red and Blue Customer Growth Part I: Introduction
We avoid talking about customers as conservative or liberal because it feels like politics and politics is divisive. Same with religion. We study who customers are, what attitudes they might...
Reduce Divisiveness by Studying Customer Differ...
The topic of red and blue customers sometimes meets with a reaction: "Hey, won't that just make things worse?" The idea is that clarifying differences between conservative and liberal customers...
Reduce Divisiveness by Studying Customer Differ...
The topic of red and blue customers sometimes meets with a reaction: "Hey, won't that just make things worse?" The idea is that clarifying differences between conservative and liberal customers...