System

Worldview Optimization Framework Uncovers New Growth Strategies

Align your business with how your customers see the world - and how your products fit into that vision.

Your business has untapped potential with the markets and customers you have today. By aligning your brand, products, and communications more closely to how your customers see the world, you can create stronger fit. Build your brand faster, lower customer acquisition costs, and increase customer value.

  • The first step is to understand how we got here by looking at the roots of American conservatism and liberalism. See specific examples of markets, brands, products, and communications aligning with one market or the other.

  • The second step is to explore a simplified base model for understanding conservative and liberal customers and markets. The model is based on decades of research in social anthropology. It serves as a foundation for more specific insights.

  • The third step builds on the Base Model with 27 attributes that distinguish or unite conservative and liberal customers. All are based on contemporary research from social psychology and social anthropology. These attributes create a lens for evaluating your business.

  • Now we take the first three steps and apply them to your business. We evaluate your business, products, customers, and markets to understand current worldview skews and alignment. From this evaluation, insights emerge around creating greater brand-product-market fit.

  • The final step is to design simple tests to validate insights and start to build a foundation for stronger market alignment and growth. Tests start small and build in scale as you confirm increases in market fit and efficiencies.

Subscribe to Red and Blue Customers

Receive free weekly insights on how conservative and liberal customers shop and buy. Learn the differences so you can optimize your business.

Comments from Readers:

"This is fascinating."

"Your work is super interesting . . . I am going to share this with my team!"

“We’re excited about exploring growth opportunities with our clients using this lens.”

Just fill out the email box below.

1 of 4